Texting is powerful, but it’s important to make sure your customers actually want to hear from you.
Consent protects your business and builds trust.
Implicit vs. Explicit Consent
Implicit consent is when a customer gives you their number during a normal business interaction, like when making a purchase, booking an appointment, or through a workorder.
Explicit consent is when a customer clearly agrees to receive text messages, usually by checking a box or filling out a form. This is best for sending promotional or unrelated updates.
When it comes to consent, if the customer starts the conversation, the business can finish it.
It's important to keep in mind that Ikeono is not an SMS marketing platform, and mass-text messaging is not supported.
What Counts as Consent? Your TLDR
You’re good to text a customer if:
They gave you their number during a purchase (text receipts), booked an appointment, or through workorder.
They checked a box or filled out a form agreeing to receive messages.
They started a conversation with you via webchat.
To learn more about consent, check out our ultimate guide to text messaging.
Automatic opt-out included
All Campaigns and NPS messages include an automatic opt-out to keep you compliant.