Can I mass-text my customers?

No, mass texting falls into a legal realm with different guidelines around how customer consent is captured and tracked.

A customer providing a phone number to be notified that their service is complete or for a text receipt does not constitute consent for marketing or mass texting.

To be eligible for mass/marketing messaging, the customer must provide the number explicitly for this purpose and be provided with the ability to opt out through industry standard 'Reply Stop to Opt-out'.

The best way to think of it is Gmail and Mailchimp both send emails, but Gmail is for conversational emails and Mailchimp handles mass emails and consent flows.

Ikeono Campaigns aren't mass texts. They're automated messages for Lightspeed R-Series shops, sent once to a customer when a specific sale reaches the timeframe you set. Because each message is tied to that customer's purchase, it's covered by implied consent (Prior Business Relationship), and every Campaign message includes an automatic opt-out.

​