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Can I mass-text my customers?

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Written by Brett Lang
Updated over 6 months ago

No, mass texting falls into a legal realm with different guidelines around how customer consent is captured and tracked.

A customer providing a phone number to be notified that their service is complete or for a text receipt does not constitute consent for marketing or mass texting.

To be eligible for mass/marketing messaging, the customer must provide the number explicitly for this purpose and be provided with the ability to opt out through industry standard 'Reply Stop to Opt-out'.

The best way to think of it is Gmail and Mailchimp both send emails, but Gmail is for conversational emails and Mailchimp handles mass emails and consent flows.

πŸ” Check out this blog post to learn more about consent.


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